10cc — And Another Bloody Greatest Hits Tour 2026 Bruges: An Evening of Classic British Art-Rock at Cactus Muziekcentrum

Some tours earn their cheeky titles. 10cc's And Another Bloody Greatest Hits Tour — which closes its remarkable run at the Royal Albert Hall in London on July 1, 2026 — earns its title completely, and the Bruges stop on Friday June 12, 2026 at Cactus Muziekcentrum is one of only three Belgian dates in a tour that has stretched across the UK since March.

Doors open at 19:30, running until 23:30. Tickets are €39 (presale, net price) at cactusmusic.be — an evening of one of British pop music's most genuinely unusual and consistently rewarding catalogues, performed in a city that was built for exactly this kind of civilised, historically resonant cultural evening.

Graham Gouldman, 10cc's founding member, explained the tour title with the kind of self-aware humour that has always been part of the band's public persona: "The tour title is not an expression of exasperation, but a humorous nod to the fact we're out doing it again. We've had the Ultimate Greatest Hits Tour, then the Ultimate Ultimate tour and couldn't add a third. Our audiences know what to expect — hit after hit after hit, with a few variations."

That last phrase — "a few variations" — is where the interest lies. 10cc's hits catalogue is deep enough that even a greatest hits set can be meaningfully varied from night to night. There are a lot of hits. More than most people remember.

10cc: Fifty Years of Refusing to Be Ordinary

10cc formed in Manchester in 1972, and from their first UK chart entry the following year they proceeded to build one of the most distinctive and commercially successful catalogues in British popular music. The original lineup — Graham Gouldman (bass, guitar, vocals), Eric Stewart (guitar, vocals), Kevin Godley (drums, vocals), and Lol Creme (guitar, keyboards, vocals) — combined four different but complementary musical personalities whose collective range covered everything from pure pop craftsmanship to studio experimentation to theatrical art-rock.

The result, across the mid-1970s peak, was a string of hit singles whose stylistic variety would be impossible to predict from any single one of them. "Donna" (1972) sounds nothing like "Rubber Bullets" (1973), which sounds nothing like "The Dean and I" (1973), which sounds nothing like "The Wall Street Shuffle" (1974), which sounds absolutely nothing like "I'm Not in Love" (1975) — and all of these reached the UK top ten. The breadth is staggering in retrospect: comedy, hard rock, pure pop, studio art-rock, orchestral pop, reggae parody, country pastiche. 10cc could do all of them convincingly because the four members collectively were simply that good at making music.

"I'm Not in Love" (1975) deserves specific mention because it remains one of the most technically innovative hit singles ever recorded. The multi-layered vocal texture that creates the track's atmospheric backdrop was produced by recording individual note syllables sung by Stewart and Creme, creating the studio effect of a full choir from just two voices — a technique that was extraordinary for its time and remains distinctive fifty years later. The track spent two weeks at UK number one and became an international hit that introduced 10cc to audiences worldwide who may not have encountered their earlier more experimental work.

"Dreadlock Holiday" (1978) — their last UK number one — demonstrates the range in a different direction: a reggae-influenced pop track with a lyric set in Jamaica, delivered with a lightness that made the cultural cross-referencing feel natural rather than appropriative. "The Things We Do for Love" (1977) is near-perfect commercial songwriting: a three-minute pop song with a chorus that lodges in the memory permanently from the first hearing.

The band sold more than 30 million albums worldwide across their career — a figure that places them among the most commercially significant British rock acts of the 1970s while their artistic reputation has remained consistently respected by critics who prioritise originality over commercial formula.

Kevin Godley and Lol Creme departed in 1976 to pursue solo careers, and 10cc has continued in various configurations since, with Graham Gouldman as the constant presence and primary creative force carrying the band name forward across five decades of touring and recording. The And Another Bloody Greatest Hits Tour is the latest expression of a band that, unlike many of their contemporaries, has maintained both the quality of performance and the genuine enthusiasm for live music that makes a greatest hits tour worth attending rather than merely nostalgic.

The And Another Bloody Greatest Hits Tour: The Full Scope

The 2026 tour began in March with an 18-date UK run that covered York, Gateshead, Nottingham, Liverpool, Aberdeen, Glasgow, Southend, Portsmouth, Plymouth, Oxford, Manchester, Sheffield, Birmingham, Swansea, Woking, Bristol, Bournemouth, and Ipswich — major concert halls and arts venues across the full geographic range of the UK, demonstrating the sustained national audience that 10cc commands across every region.

The Belgian and European leg in June adds three Belgian dates — Leuven (June 11), Bruges (June 12), and Antwerp's Koningin Elisabethzaal (June 13) — followed by Den Haag in the Netherlands (June 14), before the tour returns to the UK for final dates in Halifax, Cardiff, Brighton, and the Royal Albert Hall finale on July 1.

The tour's conceptual simplicity is its strength: hit after hit after hit, with a few variations. In a live context, this means an evening of mostly familiar material played by a band that has been performing it across decades and knows exactly how to pace a setlist for maximum cumulative impact. The experience of a 10cc greatest hits show is different from the experience of seeing a band perform a single album or a more discographically adventurous setlist — it is the experience of collective memory, of a room full of people who have individual attachments to individual songs, sharing those attachments simultaneously as each track arrives.

The set is likely to draw from the deepest hits — "I'm Not in Love", "Dreadlock Holiday", "The Things We Do for Love", "Rubber Bullets", "Wall Street Shuffle", "Art for Art's Sake", "Good Morning Judge", "Donna", "Silly Love", "The Dean and I" — with the "few variations" that Gouldman mentions potentially including less frequently performed deep cuts that reward the knowledgeable portion of the audience.

Running from 19:30 to 23:30, the four-hour window (including doors, support, and the main set) suggests a substantial main set — likely in the region of 90 minutes to 2 hours — that can accommodate a generous selection from a catalogue with no shortage of material worth playing.

Cactus Muziekcentrum: Bruges's Music Club at Its Best

Cactus Muziekcentrum is the institutional heart of alternative and contemporary music in Bruges — a venue and cultural organisation that has been presenting quality live music in the city for decades and is one of the most respected independent music institutions in Flanders.

For the 10cc show, Cactus is using the Cactus Club configuration — their seated/standing indoor venue setup as opposed to the outdoor Minnewaterpark stage used for the summer Cactus Festival (which in 2026 runs July 10–12 with an impressive lineup including Madness, Editors, Kevin Morby, Osees, Aldous Harding, and Jehnny Beth). The indoor club setting for the 10cc concert is appropriate for the audience demographic — a standing or mixed standing-seated arrangement that gives people the choice of how to experience the evening.

The Cactus Club address — Bargeweg 10, 8000 Bruges — places it in the area near the Minnewater park and the southern edge of the historic center, accessible on foot from the historic city center hotels in approximately 15–20 minutes, or by a short taxi or rideshare from anywhere in central Bruges.

Cactus's booking philosophy has always prioritised acts with genuine track records and authentic musical identities over trend-following — which makes 10cc a natural booking. A band that has been one of the most distinctive voices in British popular music for more than fifty years, performing their catalogue in a club setting rather than an arena, is exactly what Cactus Muziekcentrum does.

Bruges: The Perfect Setting for an Art-Rock Evening

Bruges — UNESCO World Heritage listed, the most completely preserved medieval city in Northern Europe, the city of Jan van Eyck and Hans Memling, of 15th-century Flemish guild houses and canal reflections at dusk — provides a context for a 10cc concert that feels, once you are in it, entirely appropriate.

10cc's music has always been aesthetically self-aware — the band that made "I'm Not in Love" was the same band that titled another song "Art for Art's Sake" and meant it literally. Their career exists at the intersection of popular accessibility and genuine artistic seriousness. Bruges, which presents its medieval heritage with a similar combination of popular appeal and historical depth, is the right city.

What to do in Bruges on June 12, before the evening concert:

A daytime arrival in Bruges gives visitors a full afternoon in the UNESCO historic center before the 19:30 doors:

Groeningemuseum (Dijver 12) — the finest collection of Flemish Primitive painting in the world, including Jan van Eyck's Portret van Margareta van Eyck (1439) and Madonna met Kanunnik van der Paele (1434–36), Hans Memling's Triptych of Jan Crabbe, and key works by Hugo van der Goes and Gerard David. A 90-minute visit covers the essential collection without rushing.

The Belfry (Belfort) — the 83-metre medieval tower on the Markt; 366 steps to a panoramic view across the Bruges roofscape, the flat Flemish countryside beyond, and on a clear June day, a sense of why this city survived eight centuries with its urban plan essentially intact.

Canal boat tour — departing from multiple points near the Rozenhoedkaai and Dijver; 30-minute tours give the essential canal perspective that every first-time Bruges visitor needs; worth doing in the afternoon light of a June day.

Dinner — the Bruges restaurant scene is genuinely strong; Flemish waterzooi (a cream-based fish or chicken stew), moules-frites, Belgian beef carbonade (stewed in Belgian ale), and the cheese selection of the local producers are all worth seeking out. The streets around Huidenvettersplein (the Tanners Square) and the Steenhouwersdijk canal are particularly well-supplied.

Getting to Bruges for the concert:

• From Brussels by train: ~1 hour direct (IC, very frequent connections from Brussels Midi)
• From Ghent by train: ~25–30 minutes direct
• From Antwerp: ~1.5 hours via Ghent
• From Amsterdam: ~3 hours via Brussels or direct IC
• From London via Eurostar: ~3 hours total (2 hrs to Brussels, 1 hr to Bruges)

From Bruges train station (Brugge station) to the Cactus Club: approximately 20 minutes on foot (the station is at the southern edge of the city; the Cactus Club at Bargeweg is in the same direction, south of the historic center); alternatively, a taxi takes under 10 minutes.

Tickets: Price, Platform, and Timing

10cc at Cactus Muziekcentrum, Bruges, June 12, 2026:

• Official presale price: €39 (net ticket, per cactusmusic.be)
• Secondary market: €35 (TicketSwap per concertje.be)
• Ticket platforms: cactusmusic.be (official); Greenhouse Talent (greenhousetalent.com); TicketSwap; Podiuminfo (podiuminfo.nl)

With 10cc's consistent popularity across Belgium and the Netherlands — the Belgian dates are part of a three-night run, and the Antwerp Koningin Elisabethzaal (one of the most prestigious concert halls in Belgium) is also booked for June 13 — the Bruges venue's club-format capacity means tickets should be secured ahead of time rather than left to door purchases.

A Friday Evening in Bruges That Will Sound Better Than Expected

10cc are one of those bands whose catalogue is both more familiar than most people realise and better than most people remember. The And Another Bloody Greatest Hits Tour is a title that acknowledges the joke without apologising for it — because the hits are genuinely great, the band performs them with full commitment, and Graham Gouldman's voice still delivers.

June 12, 2026. Cactus Muziekcentrum, Bargeweg 10, Bruges. Doors at 19:30. Tickets €39 at cactusmusic.be. Fifty years of hits, three Belgian nights, and one of the most beautiful cities in Europe as the backdrop. The only question is which song will hit the hardest when it starts.

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