TASTE (Pitti Immagine) 2026

TASTE (Pitti Immagine) 2026

TASTE (Pitti Immagine) 2026 returns to Florence from 7–9 February 2026 at the Fortezza da Basso, bringing together the best of contemporary Italian and international food culture in a three-day experience that feels part trade fair, part citywide celebration. With 750+ companies taking part, including 100+ new companies, TASTE is one of the most exciting reasons to visit Florence in early February, when the city is calmer, more local, and perfect for long lunches and slow evenings.

TASTE 2026 Florence: What It Is (and Why It’s Special)

TASTE is described by Pitti Immagine as the fair dedicated to the contemporary food scene, designed to present an in-depth snapshot of food and wine production and culture while balancing tradition and modernity. In Florence, that idea lands beautifully because the city already lives at the intersection of heritage and innovation, from Renaissance masterpieces to modern culinary craft.

Unlike a single-venue tasting event, TASTE is also surrounded by a broader “Fuori di Taste” style city atmosphere, with restaurants, hotels, and venues using the same weekend to host tastings, aperitifs, and special menus. For travelers, this creates a layered experience: you can spend the day inside the fair discovering products, then spend your evenings tasting Florence itself.

Confirmed Dates, Edition, and Venue

Pitti Immagine’s official news announcement confirms TASTE’s 19th edition will run 7 to 9 February 2026 at Fortezza da Basso in Florence. The official visitor information page repeats the venue details and lists the address as V.le Filippo Strozzi, 1, 50129 Firenze FI, which is central enough to reach easily on foot from Florence’s main station and many hotels.

This timing is ideal for a Florence city break. February travel often means better hotel value, easier restaurant bookings, and a more relaxed pace in the historic center, while TASTE adds a clear “main event” to build your itinerary around.

What’s Confirmed About Scale and Exhibitors

TASTE 2026 is described as hosting over 750 companies, offering a broad snapshot of food and wine production and culture. The same official announcement states that more than 100 new companies will debut at TASTE 2026, selected by the organizers and introduced to the TASTE community for the first time.

These numbers matter for visitors because they set expectations. TASTE is not a small market. It’s a major Florence event where you can sample across categories, compare regional specialties, and discover emerging brands alongside established names.

Opening Hours and Who Can Enter When

TASTE has a clear access structure separating industry-only hours from general admission, which helps keep the experience comfortable and professional in the mornings.

From the official visitor page, the event hours and access rules are:

• Saturday 7 February: 9:30–18:30; industry professionals only 9:30–14:30, then general admission from 14:30 onward.
• Sunday 8 February: 9:30–18:30; industry professionals only 9:30–14:30, then general admission from 14:30 onward.
• Monday 9 February: 9:30–18:30; industry professionals only.

The official visitor page also states that the general public is only admitted on Saturday and Sunday from 2:30 p.m. to 6:30 p.m. If you’re traveling as a food-loving tourist rather than an industry buyer, that’s the key planning detail: aim for Saturday or Sunday afternoon.

Ticket Prices for TASTE 2026 (Confirmed)

TASTE publishes clear ticket pricing and rules via its official visitor information page.

PittiSmart Ticket Prices

• €25 until 6 February.
• €30 during the event.

General Public Tickets

The general public can visit, and tickets cost €25 per person, valid for one day only, during the general public opening hours. Children under 12 enter free of charge, while children over 12 require a regular ticket.

A practical note that affects your day: tickets must be displayed using the PittiSmart app, and tickets are personal and non-transferable. If you’re traveling with friends, make sure each person plans their ticket properly rather than assuming one phone can hold everything.

What to Do at TASTE: Highlights to Plan Around

Because TASTE is so large, your enjoyment depends on pacing. The event’s promise is variety, but the best visits feel curated.

A smart way to experience TASTE in Florence:

• Pick 2–3 product categories you care about most (for example: chocolate, cured meats, coffee, olive oil, wine, spirits).
• Save time for “surprise discoveries,” because the organizers highlight a large wave of new exhibitors for 2026.
• Take breaks. TASTE is an experience for your senses, and you’ll appreciate it more if you slow down and taste intentionally.

If you’re visiting Florence for the weekend, plan your city meals wisely. Go lighter before you enter, then book one standout dinner after, so your day feels like a full culinary arc rather than nonstop grazing.

Florence Travel Tips for TASTE Weekend

TASTE’s venue location is one of its biggest advantages for visitors. Fortezza da Basso sits near Florence Santa Maria Novella station, so it’s easy to reach from central hotels and it’s convenient if you’re arriving by train.

A few practical Florence tips drawn from the official visitor guidance:

• The venue is close to the ZTL (limited traffic zone) and paid parking is available next to Fortezza da Basso, which matters if you’re driving.
• Florence’s airport is about 4 km from the city center, and Pisa Airport is about 60 km away with train connections to Florence, which helps international travelers plan arrival options.

Making TASTE Feel Like a Full Florence Experience

What elevates TASTE is how naturally it pairs with Florence’s everyday pleasures. After your fair visit, step back into the city and keep the theme going:

• Walk through the historic center and let the evening aperitivo culture take over.
• Choose one landmark moment, like a sunset view from a scenic spot, then head to dinner.
• If you’re in Florence for more than one day, balance food with art so your trip feels complete.

The best part is that early February Florence is still very “Florence,” not overwhelmed by peak crowds, which means you can enjoy the city’s beauty with a little more breathing room while still having a major event to anchor your trip.

Verified Information at a Glance

• Event Name: TASTE (Pitti Immagine)
• Event Category: Food and beverage trade fair and tasting event (contemporary food scene)
• Edition: 19th edition
• Confirmed Dates: 7–9 February 2026
• City: Florence (Firenze), Italy
• Confirmed Venue: Fortezza da Basso
• Venue Address: V.le Filippo Strozzi, 1, 50129 Firenze FI
• Confirmed Scale: 750+ companies, including 100+ new companies
• Confirmed Public Opening Access: General public admitted Saturday and Sunday 14:30–18:30 only
• Ticket Pricing (Confirmed): PittiSmart €25 until 6 Feb, €30 during the event; general public ticket €25 (one day)
• Children Policy (Confirmed): Under 12 free entry; over 12 require a regular ticket

If Florence is where you want to taste Italy’s present and future in a single weekend, plan your trip for 7–9 February 2026, step into TASTE with an empty afternoon and a curious palate, and let the city’s markets, trattorias, and evening aperitifs continue the story long after you leave the fair halls.